Packaging plays a major role in communicating a brand image, creating on- shelf appeal and encouraging trial and repeat purchase. CONTER has expanded its portfolio of toiletries with DENIM revitalising shower gels and has decided to decorate their 250 ml. PE containers with 50 micron PVC shrink sleeves printed in up to 9 colours. Thanks to the quality of the finish, the brilliancy of the colours and the complexity of the graphics achievable compared with printing directly onto containers, shrink sleeves offer enhanced decoration possibilities. Since they cover the container at 360°, they offer ample room for product details and multi-language description which allows selling the products in different markets without need for having different labels for each country.

Finpac Magazine n. 6 – 2006