Columbus has just re-launched Mr. Egg by completely restyling its package and replacing the “old-fashioned” square plastic bottles decorated with paper labels with round PET bottles decorated with stretch sleeves in PE 50 microns (flexo print 7/9 colours) which not only explain the product in words, but also in picture. The information on content is well readable and the sleeve is damaged neither by moisture not by fats (as it happened with paper labels): the product is mainly used in big kitchens, bakeries etc. where moisture and fats are unavoidable.

Finpac Magazine n. 6 – 2006

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