WHY SHRINK SLEEVE LABELLING?

It takes only up to 7 seconds for a consumer to make a purchase decision about food & beverage products. According to several studies up to 70% of FMCG shoppers make the final purchase decision in store. Colours & shapes make the difference!!!

Packaging is the ultimate responsible for sending out positive vibes and encouraging consumers to a specific product purchase.
Labels are the most obvious elements in the packaging design. Labels convey a brand image that makes the product look appealing.

Shrink sleeve labels are glossy, colourful and versatile. They conform to any number of container shapes and their superior graphics allow for customised branding.

WHY ARE SLEEVES DESIRABLE?

  • Increased sales
  • High impact graphics
  • Package as a “billboard”
  • Provides more consumer information
  • Bottle design freedom
  • Expand PET packaging applications
  • Protect package contents from UV and visible light degradation
  • No adhesives required on bottle

TYPICAL SHRINKING LABEL PRINTING SPECS

SHRINK SLEEVE LABEL MATERIALS

PVC film : Standard between 35 – 75 u
Shrinking ratio below 55% Environmental concerns

PET film : Standard between 35 – 60 u
High shrinking ratio (78%) Excellent transparency
Environmental friendly (i.e. LDPETg)

OPS film : Standard between 35 – 60 u
Suggesteable with smiling problems or hot air tunnel shrinkage
Excellent transparency and gloss  and uniform Shrinkage

PLA film: standard betwen 40-60 u
Environmentally friendly and 100% compostable
“Slow shrink” behaviour and very high maximum shrinkage ratio (83%)
High transparency and good gloss, good ink adhesion

OPP film: standard betwen 40-60 u
Environmentally friendly. New development coming up in the next future

SHRINK SLEEVE MANUFACTURING PROCESS

TYPICAL SHRINK SLEEVE LABEL

SHRINK SLEEVE LABEL PRINTING TECHNOLOGIES

TYPICAL SHRINIKING LABEL SPEED DIAGRAM

TYPICAL SHRINKING LABEL CURVES

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