Parmalat Romania launches a new range of juices specially dedicated for children, “Santal Kids”. The 4 flavours of natural juice (oranges, peaches, pears and multifruit) are packaged in 200 ml glass bottles decorated with 10-colour shrink sleeves (PVC 50 microns – flexo print). For Parmalat the introduction of glass bottles decorated with shrink sleeves for all Santal juices dates back to 2004 and the success of this launch (double sales for most of the assortments, compared to 2003) confirmes Romania consumers’ preference for quality products, in a highly qualitative packaging, from both technical and graphic point of view. Shrink sleeves allow better product presentation, granting a wider graphic colourful surface and product stand-out on the shelves.

Finpac Magazine n. 6 – 2006

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