Whether an existing or a new product, generating consumer’s interest is a way of maximising sales. For this reason, Galbani changed their “old-fashioned” and common silk printed containers to position their “mozzarella” in the premium end of the market. The shrink sleeves (50 micron PVC) decorate 360° of the plastic containers and provide an up-market appearence and shelf presence of the product. The sleeves are roto printed in 8 colours + thermo-activating glue (to guarantee the correct position of the sleeve) and applied with our shrink sleeve application machine Mod. SHM B2 + steam tunnel Mod. TV250.

Finpac Italia n. 6 – 2006

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